Lead-focused website redesign for a signage company
Optimized for search visibility, accessibility, and long-term growth.
Project Overview
DF Signs & Graphics came to us seeking a redesigned website focused on generating more leads and improving search engine visibility. The previous site had experienced issues related to improperly sourced photos, highlighting the importance of compliance and proper licensing when using images on the web.
As part of a collaborative team, we rebuilt the website with a strong emphasis on original imagery provided directly by the client, showcasing the high-quality signage work and variety of projects they produce.
My Role
Website Design and Accessibility (part of collaborative team)
Redesign Priorities
- Improved search engine optimization
- Clear calls-to-action for lead generation
- Accessibility best practices
- Stronger site structure for long-term growth
In addition, the project included optimization of the company’s Google Business Profile to support local search visibility. Ongoing improvements by the team continue to strengthen authority and ranking over time.
Thinking about a website project of your own?
Whether you’re starting from scratch, redesigning an existing site, or figuring out what your website needs next, I help create thoughtful, clear websites tailored to your business.
