Showcasing roofing craftsmanship with a bold new website
An updated design with wider layouts, larger project images, and clearer navigation, with a unique style in keeping with the family’s business and their new logo.
Project Overview
Gruwell Roofing & Restorations is a family-owned business that needed a refreshed online presence. Their previous website had been in place for many years and no longer reflected the quality of their work or functioned well on mobile devices.
The redesign focused on modernizing the layout, widening page structures, and incorporating larger imagery to better showcase their roofing projects. The launch also highlighted their newly updated logo.
My Role
Website Design (contractor)
Design Approach
Using the roofing industry as inspiration, I incorporated subtle angled shapes and roof-like visual elements into the layout to give the site a distinctive yet professional feel.
The updated site includes:
- Wider page layouts for a more modern presentation
- Larger project imagery to showcase craftsmanship
- Mobile-friendly responsiveness across devices
- Clear service organization and navigation
- SEO enhancements to support online visibility
The result is a clean, professional website that better reflects the company’s expertise while maintaining a unique visual identity aligned with their brand. The updated design improves usability across devices and presents their talents and the many roofing options they can construct for their customers.
Thinking about a website project of your own?
Whether you’re starting from scratch, redesigning an existing site, or figuring out what your website needs next, I help create thoughtful, clear websites tailored to your business.
