Mobile-friendly website redesign for a roofing company
Built in WordPress with improved structure and SEO foundations, inspired by the company’s natural materials and earthy brand.
Project Overview
Wolf Creek Cedar is an established roofing company that needed a long-overdue website update. Their previous site was not mobile-friendly, which had begun negatively affecting search visibility over time.
The goal was to rebuild the website in WordPress with a modern, responsive design that would perform well on all devices and support stronger SEO moving forward.
My Role
Website Design and Search Engine Optimization (contractor)
Design Approach
The updated visual direction was inspired by the company’s name, logo, and the natural materials they work with. Browns and greens were incorporated to reflect:
- The earthy tone of cedar and natural woods
- The craftsmanship of their roofing services
- A grounded, professional brand presence
The result is a cohesive design that feels aligned with the company’s identity.
Performance & SEO Improvements
- Fully mobile-responsive rebuild
- Cleaner site structure for improved search engine optimization
- Updated foundation to support long-term visibility
- Improved usability across screen sizes and devices
Impact
The new website provides a modern, professional online presence that better represents the company and supports ongoing search performance. The design is cleaner, easier to navigate, and built for long-term growth.
Thinking about a website project of your own?
Whether you’re starting from scratch, redesigning an existing site, or figuring out what your website needs next, I help create thoughtful, clear websites tailored to your business.
